Coach's Corner with Mike
Growth Lab: Launch Leadership
Profit & Expansion Sprint for Broker-Owners and Team Leaders
90 Days to Strengthen Leadership, Grow Production, and Scale Profitability
Only 6 leadership seats per cohort — Enrollment closes once full.
Build a stronger brokerage. Lead better.
Profit more.
Whether your office is thriving or just surviving, leadership growth is the multiplier you can’t afford to ignore.
In the next 90 days, you’ll strengthen your leadership bench, elevate agent performance, and unlock new levels of profitability and scale.
Imagine stepping into 2026 with the systems, leaders, and profitability to finally scale — without burning out.
We’ll help you identify your biggest leadership gaps and map your next 90-day growth plan.
The market isn’t the problem — leadership capacity is.
Most brokers aren’t struggling because of market conditions. They’re plateaued because their leadership bandwidth is maxed out, their recruiting is reactive, and their bench isn’t deep enough to scale.
Even successful offices are leaving six figures on the table every year due to underdeveloped leaders, inconsistent recruiting, and poor retention.
These are the truth...
☑️ Leadership growth drives profitability growth.
☑️Recruiting experienced producers multiplies margin, not workload.
☑️ Strong internal leaders free you to expand, step back, or sell on your terms.
The Launch Leadership Method
Here’s what you’ll build over 90 days inside the Profit & Expansion Sprint.
➢ Phase 1 — Leadership Profit Framework → Optimize for Growth
• Identify and align your focus with what truly drives revenue and retention.
• Clarify your key profit levers
• Eliminate energy drains and inefficiencies
• Set clear growth targets for Q1
➢ Phase 2 — Recruiting That Moves the P&L → Recruit & Retain Top Talent
• Attract, onboard, and retain high-performing agents and teams who add true value.
• Build a consistent recruiting pipeline
• Convert experienced agents and teams with confidence
• Strengthen retention through culture and leadership consistency
➢ Phase 3 — Build a Bench & Expansion Plan → Develop Leaders & Scale Profitability
• Build your next generation of leaders so you can expand, step back, or sell when you choose.
• Identify and empower future leaders within your office
• Create your 12-month expansion or succession plan
• Build real business equity — not just income
Who This Is For
This sprint is designed for real-estate leaders ready to grow stronger, smarter, and more profitable in 2026.
✅ EXIT Broker-Owners aiming to grow production and profitability by 20–30 %
✅ Team Leaders preparing to open a branch or step into regional leadership
✅ Offices ready to build succession, systems, and sustainable profit
✅ Emerging Leaders who want to level up from producer to manager or future broker-owner
If you’re ready to lead at a higher level and scale with confidence, this program was built for you.
What Growth Lab Students Are Saying...
Working with Mike completely shifted my perspective. I used to think recruitment and lead generation were about chasing people down. Now I realize it’s about attraction—clearly communicating your value proposition so the right people are drawn to you. That clarity has changed everything for me.
Coaching with Mike has been a game-changer. The clarity and momentum I’ve gained from our sessions have not only moved me forward but given me the confidence to lead with purpose. I’m truly grateful for the impact his coaching has had on me and my business.
Before working with Mike, recruiting felt like chasing people — and it never felt natural. He helped me shift my mindset from convincing to connecting. Now, instead of me chasing agents, they’re reaching out to me. I’m building real relationships, showing up authentically, and the results speak for themselves.
Leader Value Stack
Everything You Need to Build a Profitable, Scalable Brokerage
Component Value Growth Lab: 90-Day Leadership Roadmap - $3000 value
Leadership Audit + Profit Gap Assessment (pre-call diagnostic + 1:1 debrief) - $1,200 value
Recruiting System Playbooks (scripts, scorecards & conversion tools for agents, teams, and mergers) - $1,497 value
Leadership Bench Builder Toolkit (identify, develop, and delegate to emerging leaders in your office) - $1,497 value
Expansion & Exit Strategy Workshop (branch, acquisition, or succession mapping) - $997 value
Expansion & Exit Strategy Workshop (branch, acquisition, or succession mapping) - $997 value
Weekly Leadership Labs + Office Hours (live coaching + accountability) - $897 value
Profit Tracking Scorecard + Growth Dashboard - $897 value
Exclusive Access to Broker Leadership Cohort (collaboration & shared best practices with EXIT peers) - $697 value
Total Value: $12,285
Your Investment in Leadership Growth: $699 PAY IN FULL
or $99 down + $200/mo for 3 months
Post-launch pricing: $899
Most brokers invest more in marketing tools that don’t move the bottom line.
This 90-day sprint delivers the systems, leaders, and structure that multiply your profitability long after the 12 weeks are over.
NEXT COHORT BEGINS NOVEMBER 10
The next 90 days can reshape the next 5 years of your business.
The Launch Leadership Sprint is designed to help EXIT Broker-Owners turn leadership development into profitability, production, and long-term scalability.
You bring the vision — we’ll help you build the structure and leadership muscle to achieve it.
In 90 days, you’ll have…
✅ A clear profit plan and growth target for 2026
✅ A recruiting system that attracts producers and teams who fit your culture
✅ A leadership bench ready to run key parts of your business
✅ A 12-month expansion or succession plan that increases company value
“Leadership growth isn’t a luxury, it’s the lever that multiplies every other metric.”
— Coach Mike Secord
YOUR COMMITMENT
90 days of intentional focus.
This sprint isn’t another class — it’s a 90-day working partnership.
Show up, implement, and measure your results.
We’ll help you align leadership, systems, and profitability so you can run a business that funds your life — not drains it.
By the end, you’ll have a profit plan, recruiting system, and leadership bench ready to scale.
NEXT COHORT BEGINS NOVEMBER 10
The next 90 days can reshape the next 5 years of your business.
The Launch Leadership Sprint is designed to help EXIT Broker-Owners turn leadership development into profitability, production, and long-term scalability.
You bring the vision — we’ll help you build the structure and leadership muscle to achieve it.
MEET your coach
Mike Secord
Real Estate Leadership Coach | Growth Strategist | Profitability Partner
With nearly three decades in real estate sales and leadership, Coach Mike Secord has helped agents, teams, and brokers across North America build profitable, scalable, and culture-driven companies.
Growth Lab programs combine mindset, action, and accountability to help you lead smarter, grow stronger, and scale faster.
25+ Years in Real Estate Leadership
300+ Agents Personally Recruited
3x Office Turnaround Leader
Growth strategist behind 30%+ YOY production gains
Certified Business + Leadership Coach
In collaboration with EXIT Realty Upper Midwest Leadership — empowering brokers to build profitable, scalable, and sellable companies.
Ready to lead stronger and profit smarter?
Let’s talk about your goals, challenges, and what’s possible for your brokerage over the next 90 days.
Let’s turn leadership growth into measurable profit and build a brokerage that funds your perfect life.
1. Book Your Free 15-min Leadership Call
2. If accepted, click the sign up button to complete registration.
3. Once payment is completed, get instant access to your Launch Portal + Kickoff resources
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