MEET your coach

Hey, I'm Mike!

Real Estate Leader. Mindset Coach. Growth Strategist.

 25+ Years in Real Estate Leadership

300+ Agents Personally Recruited

3x Office Turnaround Leader

Growth strategist behind 30%+ YOY production gains

Certified Business + Leadership Coach

Meet Mike Secord

I’m Mike Secord, and I bring over 25 years of real estate sales, leadership, and coaching experience to the table. I began my career as a top-producing agent and quickly advanced into leadership roles. My journey includes managing offices at Century 21 Town & Country and serving as a Team Leader at Keller Williams.

In 2015, I joined Jeff Glover & Associates, the #1 real estate team in Michigan and today I serve as Vice President of Sales and Broker at Arterra Realty.

As a real estate growth strategist and coach, my passion is helping agents and brokers succeed by building aligned, sustainable businesses.

☑️ Over 25 years in real estate sales and leadership

☑️ Top-producing agent turned Broker/Manager at Century 21 Town & Country

☑️ Team Leader at Keller Williams (2009–2014)

☑️ Associate Broker with Jeff Glover & Associates (Michigan’s #1 team, 2015)

☑️ Vice President of Sales & Broker at Arterra Realty – mentoring hundreds of agents.

☑️ Real Estate growth strategist and coach, specializing in real estate coaching for agents and brokers and providing leadership coaching for real estate professionals.

For me, success is all about empowering others.

My current mission is to help agents build aligned, sustainable businesses

that reflect their personal goals and values. I’m committed to guiding each client toward a balanced, fulfilling real estate career.

My Coaching Philosophy

My coaching philosophy centers on the simple equation: Mindset + Action × Accountability = Success.

I work closely with agents to cultivate the right mindset, set clear goals, and execute with purpose.

As a mindset coach for real estate professionals, I help clients overcome limiting beliefs and build the confidence they need to reach the next level. At the same time, I ensure every agent’s goals and daily actions are in full alignment – implementing smart systems and strategies so progress is consistent and sustainable.

  • Mindset Coaching for Real Estate Professionals:

    I focus on developing a growth mindset, helping agents overcome limiting beliefs and embrace empowering beliefs that drive performance.

  • Sustainable Growth & Fulfillment: This combined approach – mindset shifts, solid strategies, and relentless accountability – consistently leads to breakthroughs. I’ve seen many agents build sustainable, fulfilling businesses that truly align with their vision.

  • Accountability Coaching: I provide accountability coaching for agents, holding clients to their commitments and celebrating progress. I challenge my clients to stretch beyond their comfort zones while offering the support they need to stay on track.

  • Alignment & Strategy: I guide agents to align their personal values with their business goals. We create clear systems and strategic plans to ensure every effort moves them closer to success.

As a coach, I play the roles of both challenger and champion.

I push my clients to grow, and I support them every step of the way. This balance of challenge and encouragement creates real transformation. Ultimately, I’ve witnessed firsthand how this philosophy helps agents and brokers build the kind of sustainable, fulfilling business they’ve always wanted.

Off the Clock

Outside of work, I’m a family man who loves spending time with my loved ones.

I’ve been happily married and have two wonderful children. Our daughter just graduated from the University of Michigan, and our son is an avid soccer player.

I love spending weekends traveling and cheering them on at dance recitals and soccer games. Being a supportive husband and father keeps me grounded and reminds me why work-life balance is so important.

TRAININGS & CERTIFICATIONS

I believe in “Opening myself up to Change” - “Your Business Grows to the Extent That You Do”.

WHAT MY CLIENTS SAY ABOUT ME

"If you are looking for a "TOP-TIER" coach that will get you to the next level and beyond, look no further than Mike Secord - he is amazing" - C. Bateh

© 2024 Coach's Corner with Mike