MEET your coach

Hey, I'm Mike!

Real Estate Leader. Mindset Coach. Growth Strategist.

 25+ Years in Real Estate Leadership

300+ Agents Personally Recruited

3x Office Turnaround Leader

Growth strategist behind 30%+ YOY production gains

Certified Business + Leadership Coach

Meet Mike Secord

For over 25 years, I’ve lived and led in the real estate industry. I started as a top-producing agent, then earned my Broker’s License and stepped into leadership.

I’ve recruited over 300 agents into the business, led award-winning offices at Keller Williams, partnered with one of the industry’s top producers to expand his brand, and later served as Vice President of Sales and Broker for Arterra Realty where I helped increase sales volume by 37% and listings taken by 44% in just one year.

On paper, it looked like I had everything figured out. But behind the mask of success was exhaustion, anxiety, and pressure that kept me running harder and faster just to hold it all together. I was achieving, but not fulfilled. Winning, but not at peace. That tension nearly broke me — and became the catalyst for my breakthrough.

In 2019, I drew a line in the sand. I stopped pretending, went public with my story, and embraced the truth: confidence doesn’t come from accolades or appearances. It comes from authenticity — aligning who you are with what you do, leading yourself first, and building from there. That’s when I created the framework that continues to guide my life and coaching today:

Mindset × Action + Accountability = Success

☑️ Over 25 years in real estate sales and leadership

☑️ Top-producing agent turned Broker/Manager at Century 21 Town & Country

☑️ Team Leader at Keller Williams (2009–2014)

☑️ Associate Broker with Jeff Glover & Associates (Michigan’s #1 team, 2015)

☑️ Vice President of Sales & Broker at Arterra Realty – mentoring hundreds of agents.

☑️ Real Estate growth strategist and coach, specializing in real estate coaching for agents and brokers and providing leadership coaching for real estate professionals.

For me, success is all about empowering others.

My current mission is to help agents build aligned, sustainable businesses

that reflect their personal goals and values. I’m committed to guiding each client toward a balanced, fulfilling real estate career.

My Coaching Philosophy

The heart of my coaching is simple: success without fulfillment is failure in disguise. I’ve lived both sides of the story — the outward wins that left me empty, and the inward shift that unlocked confidence, clarity, and sustainable growth. That awakening shaped the way I coach today.

My mission isn’t just to help agents, brokers, and team leaders grow their business; it’s to help them grow in a way that feels authentic, intentional, and repeatable.

Too many professionals in real estate are running on fumes, chasing someone else’s version of success, or hiding behind the mask. My role is to help them strip that away and step into leadership that actually feels like them.

That transformation happens through three pillars:

Authenticity:

True leadership begins when you stop performing and start aligning. When you lead as yourself, not as who you think you “should” be, confidence stops being fragile and becomes unshakable.

Self-Leadership:

The “mirror test” — would you follow you? Leadership starts in the mirror, not the boardroom. Before you can influence others, you have to lead yourself with honesty, clarity, and discipline.

Sustainable Growth:

Systems should serve your values, not suffocate them. The right structure frees you, builds consistency, and allows your business to thrive without burning you out. Because your business should fund your life — not drain it.

When my clients embrace this, something powerful happens:

they don’t just stack transactions or check off goals.

They gain unshakable confidence, lead with clarity, and build businesses that create real impact and lasting legacies.

Today

Now, I coach real estate professionals who look successful on paper but feel stuck, burned out, or out of alignment inside.

I help them remove the mask, step into authentic leadership, and build sustainable growth they can be proud of.

My journey — from stacking up achievements that nearly crushed me, to finding freedom and fulfillment through authenticity — fuels everything I teach

I’ve lived the mask, I’ve lived the breakthrough, and now I live the mission of helping others do the same.

Off the stage and outside the office, I married my wife in 1998, and together we’ve built a family I’m incredibly proud of. Our daughter has graduated college, and our son is in high school.

Most weekends, you’ll find me cheering them on in whatever they’re chasing.

Because at the end of the day, business is just one part of life.

When it’s aligned with who you truly are, that’s when both can thrive.

TRAININGS & CERTIFICATIONS

I believe in “Opening myself up to Change” - “Your Business Grows to the Extent That You Do”.

WHAT MY CLIENTS SAY ABOUT ME

"If you are looking for a "TOP-TIER" coach that will get you to the next level and beyond, look no further than Mike Secord - he is amazing" - C. Bateh

© 2024 Coach's Corner with Mike